Changing the landscape

The real value now lies in originality: the ability to see the unseen and find ideas that resonate with audiences. Graduate Showcase is the annual exhibition for Shillington's graduating designers, who bring fierce originality, fresh energy and a wealth of ideas. I created an identity built on a bold typographic system of repeating letterforms, giving a varied cohort one shared voice. Each graduate is a catalyst, setting off a butterfly effect that shapes the landscape of the future.