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A sustainable fashion brand that isn’t boring

Project

Scout & Rae

Client

Scout & Rae

Role

Brand Strategist, Designer

Craft of the process

Inspired by fabric designer Anni Albers, the utilitarian style of Katharine Hepburn and the Women's Land Army, the brand offers handcrafted clothing with a free-spirited, utility-driven sensibility.
Working closely with the founder, the identity is stripped back and rooted in process — a paired-down logo with a secondary mark drawn from Scout and Rae's own fabric patterns, capturing the imperfect beauty of handmade pieces across print and digital.

Scout and Rae is a celebration of sustainable craftsmanship — a rebrand rooted in creativity, freedom and conscious, playful fashion.